Nurse the urban hippy inside with unpretentious pieces from a very non-jaded New Yorker Brooklyn poet-turned-designer, avalove. Peacock plumes, lupin flowers, hummingbirds, and her own poetry are common themes in avalove's designs. Nature-inspired wrap dresses bridge the gap between flower-child and rock star. Want to look-a-like a modern Janis Joplin without all the heroin, and the crazy? This line is for you. The clothes are smart and funky with a kind of pretty optimism that is increasingly rare in a world knee deep in snark; not surprising, as Avalove's self-professed mission is to create positive, inspiring pieces.
An independent designer, avalove's shop of hand-printed wares is one of those little lighthouses of creativity in a world crowded by merchandising giants with bold-faced names, multiple store locations, and factory-made clothing. Don't get us wrong, a store-bought basic can be a good thing. But these designs, that will make the most cynical city-dweller smile instead of smirk, are even better.
- Olivia Purnell, GEN ART
avalove shop was founded by poet Ava M. Hu in 2008.
THIS WEEKEND ONLY! 20% OFF EVERYTHING IN THE AVALOVE SHOP